![Mum of boy, 5, in H&M 'monkey' row says hoodie is NOT racist as it's revealed tot thinks he's famous because he's a good model Mum of boy, 5, in H&M 'monkey' row says hoodie is NOT racist as it's revealed tot thinks he's famous because he's a good model](https://www.thesun.co.uk/wp-content/uploads/2018/01/do-composite-hm-morning.jpg?strip=all&quality=100&w=750&h=500&crop=1)
Mum of boy, 5, in H&M 'monkey' row says hoodie is NOT racist as it's revealed tot thinks he's famous because he's a good model
![H&M hoodie row: South Africa stores TRASHED over 'Coolest monkey in the jungle' advert | World | News | Express.co.uk H&M hoodie row: South Africa stores TRASHED over 'Coolest monkey in the jungle' advert | World | News | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/78/750x445/904248.jpg)
H&M hoodie row: South Africa stores TRASHED over 'Coolest monkey in the jungle' advert | World | News | Express.co.uk
![Local Voices: Controversial H&M Ad Follows Store's History with Racism and Human Rights Abuses | BK Reader Local Voices: Controversial H&M Ad Follows Store's History with Racism and Human Rights Abuses | BK Reader](https://i0.wp.com/www.bkreader.com/wp-content/uploads/2018/01/the-weeknd-hm-tweet-cropped.jpg?resize=301%2C187&ssl=1)
Local Voices: Controversial H&M Ad Follows Store's History with Racism and Human Rights Abuses | BK Reader
![H&M apologizes for 'coolest monkey in the jungle' hoodie ad slammed as racist by Weeknd and others | Financial Post H&M apologizes for 'coolest monkey in the jungle' hoodie ad slammed as racist by Weeknd and others | Financial Post](https://smartcdn.prod.postmedia.digital/financialpost/wp-content/uploads/2018/01/ad.jpg?quality=90&strip=all&w=288)
H&M apologizes for 'coolest monkey in the jungle' hoodie ad slammed as racist by Weeknd and others | Financial Post
![PDF) "Coolest Monkey in the Jungle" - A study on correlations between crisis communication and intentional consumer behavior PDF) "Coolest Monkey in the Jungle" - A study on correlations between crisis communication and intentional consumer behavior](https://i1.rgstatic.net/publication/326271422_Coolest_Monkey_in_the_Jungle_-_A_study_on_correlations_between_crisis_communication_and_intentional_consumer_behavior/links/5b436a22458515f71cb63537/largepreview.png)